They say it only takes 28 days to form a habit. Market Street's 28 Day Challenge is an annual digital campaign to promote healthy living, one small step at a time. I was responsible for creating multi-panel Instagram stories, still graphics, and/or stop-motion animations from the photography for each of the 28 challenges. By the second day of this challenge, there were 2,300 people enrolled, which surpassed the total number of participants for the same challenge the previous year, making the 2018 campaign a huge success. RD Thomas Advertising, 2017-2018. Photography: Angela Guthrie
Valentine’s Day is a sneaky one! This campaign was aimed to remind last minute shoppers of the upcoming holiday. My role was to create Instagram stories and Facebook ads from the product photography. RD Thomas Advertising, 2018. Photography: Dylan Lowery
The Sweet on Strawberries digital campaign showcases a variety of strawberry recipes for Spring. I watercolored the recipe images, and created static and animated recipes for Instagram, Facebook, and the Market Street blog. RD Thomas Advertising, 2018.